How much did they pay?

Starting Saturday morning, this Champs rep was handing out these 15% off cards, hung on a lanyard (yea, I said lanyard....wanna make something of it?) and looked a lot like access passes to some better party (media, back stage, VIP, etc.)

For the first few hours, they caught people's attention. "What is that? Did you see that guys pass?" Then, the hype wore off and they littered the grounds.

So, my question is - how much do you think Champs paid to be able to hand these out? Please leave a comment if you have an educated opinion on it.