A picture is worth a shit ton of words...

Randoms...

How much did they pay?

Starting Saturday morning, this Champs rep was handing out these 15% off cards, hung on a lanyard (yea, I said lanyard....wanna make something of it?) and looked a lot like access passes to some better party (media, back stage, VIP, etc.)

For the first few hours, they caught people's attention. "What is that? Did you see that guys pass?" Then, the hype wore off and they littered the grounds.

So, my question is - how much do you think Champs paid to be able to hand these out? Please leave a comment if you have an educated opinion on it.

Toyota rules Rothbury

I'm going to take a few minutes to praise Toyota. I think some of their success was good planning and some was a fluke. But either way, congrats to them for a good, useful showing at Rothbury.
They had a hybrid test drive station. As I shared from the field, they reserved the right to administer a Breathalyzer. Smart, but I'm not sure that would catch all the intoxicants some people were using.

They also had bandannas and towels. Here's the part they probably didn't plan. It was dusty and dry in the common areas at Rothbury, so people used the branded cloths to cover their mouths and eyes.

Here's where Toyota nailed it. They had commemorative posters. Started in Austin at sxsw, Billy Bishop and team printed limited run posters on the street and shared them with eager fans as the paint dried.
The jam scene in particular has a long history of hand bill and poster adoration, so this limited edition, uber relevant Rothbury poster- with super subtle, almost unnoticeable branding (we appreciate this Toyota), was a huge hit.

They printed 3,000 posters for for the audience of over 45,000. They were released in quantities of a few hundred every few hours throughout the weekend. A line always persisted, and I saw people making a b line for their cars after they had their prized keepsake.

The posters are being sold on ebay....

Toyota had great useful swag like bandannas and towels and the poster was a relevant and highly sought after token that will be displayed proudly by many of it's owners for years to come.