Stanley...the tool company? Epic brand extension in a time when housing (and I'd assume, new tool purchases) are in the toilet.
According to their press release...
"At Bonnaroo alone, more than 600,000 disposable bottles were recycled in 2008. With the "Less-Bottled Water Program," STANLEY and Bonnaroo hope to drastically minimize this waste in 2009."
How many people know about this ahead of time? Most people plan ahead and bring dozens of plastic bottles of water for the weekend.
How are they spreading the word aside from the Roo webshop?(I just purchased my ticket- and they offered me the water bottle as an add on - $22)
Partnership promoted by SpitFire Agengy - high volume of exposure for Stanley and a well intentioned step towards fixing the waste that plastic bottles bring. Can they sell enough before the show to truly impact the amount of plastic bottles that are used? We'll check the recycling numbers after the show and see what kind of impact the partnership had.
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ReplyDeleteI love the idea behind the Stanley partnership with the bottles. BUT, $22 is waaaaaaay too much for a water bottle add-on to your ticket. I just bought an aluminum bottle from Target for $12. Granted it's not a commemorative 'Roo bottle, but they need to think about keeping the cost down if they are serious about getting people to change their consumption habits at the festival and beyond.
ReplyDeleteWhy not give everyone a water bottle (for free), ban the use of plastic bottles at the festival, and have cold water refilling stations around the site?
Water bottle for free sounds great to me, but I'm not Stanley or Broo and don't have to pay for thousands of free water bottles.
ReplyDeleteIf you can get standard aluminum water bottles from Target for $12, Stanley should be able to produce them for much less than that. I understand they have to add some mark-up for the limited edition/special print graphics, but it seems like they might have made it into a profit center. We'll see how we'll they're adopted, and ask peoples feedback on the cost vs benefit of the bottles.
we just made similar water bottles to give to our employees.. cost was about $4 per bottle
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