Even with the lack of an ROI metric, as the popularity and visibility of the Roo has grown, brands have increased the number of opportunities for people to play with them, hands on.In the past few years, Major League Baseball has offered batting cages, and Gibson guitars let's people rock to their own riff. With all the hands on, sweaty body contact of these activities, I think they missed an opportunity for a Purell tie in here. 
Continued sponsorship by MLB this year and Gibson's replacement by KORG (makers of VOX, Marshall, and,Korg) could mean that MLB engagement at the Roo has been winning over more fans than one would assume.
We'll report on how KORG connects with people and what MLB's done to step up their game, live from the Roo this year. Follow us on Facebook, Twitter, or Ireports.com.
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