Saturday, June 13, 2009
Friday, June 12, 2009
Cheap sunglasses...
Music time..
Looking for a bag...
Clean Vibes trades you
Phatty phone charging...30 minute max...
EatMoreKale.com
I wish State Farm was here to help me...
State farm, I'd still rather have you help with my car than teach me how to DJ...clean vibes in full swing
Solar Cafe...
Thursday, June 11, 2009
Good branding by Food Lion...
Wednesday, June 10, 2009
Tuesday, June 9, 2009
Liquid for lunch...
Press release from Odwalla just now. I'm trying to get on the short list to meet RFK Junior.“Odwalla’s mission is to nourish people everywhere and adhere to our guiding principle of respect – respect for consumers and respect for the earth,” said Chris Brandt, Odwalla Vice President of Marketing. “We say Odwalla is an artful mix of taste and nutrition, and Bonnaroo definitely is an artful mix of music, arts and people who really care about the environment. It’s a great place for us to be.”
"As a recycling sponsor, Odwalla will have recycling stations set up throughout the performance area and will also provide recycling bags to attendees as they enter the grounds of this four-day camping and music festival. Odwalla will also be updating festival participants about special Odwalla news, giveaways, and opportunities to meet Robert F. Kennedy Jr. at the festival via their Twitter feed at www.twitter.com/odwalla."
"As a recycling sponsor, Odwalla will have recycling stations set up throughout the performance area and will also provide recycling bags to attendees as they enter the grounds of this four-day camping and music festival. Odwalla will also be updating festival participants about special Odwalla news, giveaways, and opportunities to meet Robert F. Kennedy Jr. at the festival via their Twitter feed at www.twitter.com/odwalla."
So is Odwalla working with Clean Vibes? I guess as long as stuff gets recycled, it doesn't matter who gets the credit.
What the hell did brands do without twitter?
Updated press release from Butterfinger. Air conditioning, humor, and twitter scavenger hunt. I will be interested to see how many people are actually engaged in all of the different scavenger hunts.How many people at the Roo even have Twitter? Are brands missing out an an old fashion opportunity for some face time?
"Black and Showalter will help Butterfinger lead a massive scavenger hunt on the Bonnaroo grounds via Twitter. Special clues posted through "tweets" by @MichaelIanBlack or @MShowalter on Twitter.com will lead festival attendees to discover a "Butterfinger Man." Bonnaroo attendees who post a photo of themselves with this character on Twitter can earn VIP upgrades to the festival. Bonnaroo and Butterfinger fans also can find additional sweet news and fun by following @ButterfingerMmm
Comedian Christian Finnegan ("VH1's Best Week Ever") will perform a series of Pop-Up Comedy routines throughout the weekend on the streets of Bonnaroo. Highlights of Finnegan's spontaneous, stand-up performances will be broadcast after the festival on the Butterfinger Comedy Network on Yahoo! "
Yo, Christian Finnegan, I'll look for you. I need a picture with you, it will give me credibility if people think I know the guy from Best Week Ever.
Foreplay...
We’ve talked a lot about brands that tried to communicate with their fans before Bonnaroo, get their engagement started before the Roo even starts. Modcloth, Whole Foods, Fuse, and Stanley.At the other end of the spectrum, there are a few partner brands who have said almost nothing about their plans at the Roo.
Aside from a link to their website from the partner page, I have no idea what Sharpie, Fender, Fatboy, or Onitsuka are doing. If you all are doing anything cool, please let us know! @brandaroo
In my opinion, the opportunity for a brand at a festival is to engage people and offer them something of value – tangible or not.
From fixing a flat tire to providing a respite from the heat and chaos of Centeroo, brands spend money to have the opportunity to engage people.
I think that brands who skip out on the foreplay or opportunity to pre-engage their audience are missing a really important opportunity.
I already know what to expect from Stanley and Fuse and Wholefoods and Butterfinger. I've added them to my list of places to see, because I know they have something of value for me (water bottle and filling stations, affordable healthy snacks, wifi and phone charging, and ice cream and air conditioned comedy).
Can't you even give us a hint about what your brand is bringing to the Roo?
You paid for the opportunity, now engage us dammit.
Otherwise, I'm just going to sit around between sets like these dudes, oblivious of your brand.
Monday, June 8, 2009
Scavenger hunt, techno style...
A few weeks ago I wrote about how we used to use classified ads to trade tapes of live shows, and how spoiled we are that we can stream anything, anytime.
Technology has changed more than how we acquire music, it's changed how we interact with brands.
A few days ago, I wrote about @modcloth and "Hide & Chic" contest they were running, tweeting pics to their followers about hidden goodies at the Broo.
Technology has changed more than how we acquire music, it's changed how we interact with brands.
A few days ago, I wrote about @modcloth and "Hide & Chic" contest they were running, tweeting pics to their followers about hidden goodies at the Broo.
This is a really cool contest that we learned about from the folks @BonnarooShreddr.
"Take the following photos of carbon reduction in action. To enter, all you have to do is photograph the answers to all of the clues below, and then post the photographs on Bonnaroo.com. You must also 'tag' each of your photos with the word '2009energyofchange.'
Take photos of:
* yourself, taking your recycling to the Clean Vibes Trading Post
* your compost area at your campsite
* yourself, putting your compost in the proper receptacle
* your favorite green tip for festival goers
* your favorite green artist playing the Solar Stage
* you and your friends eating at the waste-free café in Planet Roo
* yourself, attending a class at the Academy in Planet Roo
* yourself, signing up to Shred Carbon at the Carbon Shredders booth
Anyone who photographs and posts all of the winning answers to the clues will be automatically entered to win the following prizes:
GRAND PRIZE- 2 Tickets to Bonnaroo 2010- 2009 Merch Package
FIRST PRIZE- 1 Ticket to Bonnaroo 2010- 1 Commemorative Bonnaroo 2009 DVD
SECOND PRIZE- 2009 Merch Package
Pretty cool stuff. We'll follow up with them during and after the festival and see how many entries they got.
Gar-un-tee'd good time...
Music, all night boozing, potential for flooding? I think we have a great brand match here....
"The Bonnaroo Music and Arts Festival is proud to announce that it will donate $240,000 to a variety of New Orleans non-profit groups. In their continuing effort to promote continued awareness of the rebuilding of New Orleans, festival organizers Superfly Presents and A.C. Entertainment created the “Somethin’ Else – New Orleans” tent at the 2008 event. "
"It was modelled after some of the city’s most distinctive music venues and featured some of its greatest musical talent. Fans were asked to make a donation upon entering “Somethin’ Else – New Orleans” throughout the weekend. The money raised from these donations will be part of the gift that the festival is making."
"The Bonnaroo Music and Arts Festival is proud to announce that it will donate $240,000 to a variety of New Orleans non-profit groups. In their continuing effort to promote continued awareness of the rebuilding of New Orleans, festival organizers Superfly Presents and A.C. Entertainment created the “Somethin’ Else – New Orleans” tent at the 2008 event. "
"It was modelled after some of the city’s most distinctive music venues and featured some of its greatest musical talent. Fans were asked to make a donation upon entering “Somethin’ Else – New Orleans” throughout the weekend. The money raised from these donations will be part of the gift that the festival is making."
poor, ugly, happy
We talked a bit about how people will budget their money at the Roo between legal and illegal activities.
I found the pic below when I was cruising the net for stories. I think it sums up the attitude of some people who make the effort to go see live music.
I think brands that offer people a relevant, helpful experience are much more likely to have a successful festival than those that just sell stuff.
“The audio mecca of Centeroo, the Sonic Village is a showcase for music-related companies that enhance the Bonnaroo community. Our record store is back so check out the artist signings, contests, and other fun activities. Stop by and check it all out. "
Do you think that the record store will sell lots of music? I don't. Maybe their push is to get people to become aware of their online distribution of music? I hope so. If I have an extra $20 this weekend, it's probably not going towards buying a CD.
I found the pic below when I was cruising the net for stories. I think it sums up the attitude of some people who make the effort to go see live music.
I think brands that offer people a relevant, helpful experience are much more likely to have a successful festival than those that just sell stuff.“The audio mecca of Centeroo, the Sonic Village is a showcase for music-related companies that enhance the Bonnaroo community. Our record store is back so check out the artist signings, contests, and other fun activities. Stop by and check it all out. "
Do you think that the record store will sell lots of music? I don't. Maybe their push is to get people to become aware of their online distribution of music? I hope so. If I have an extra $20 this weekend, it's probably not going towards buying a CD.
Tweetaroo by Fuse
I’ve been a phan for a long time and I doubt that Phish will tell us what songs they're adding to their setlist via twitter, but we’ll keep an eye out for it."Get Bonnaroo news straight from the bands themselves! We've partnered with Fuse to bring you the latest Twitter updates from dozens of Bonnaroo performers. Want to know what Trent Reznor had for breakfast? Or what song Phish is adding to their setlist? Tweetaroo does the digging for you so you don't have to sort through posers and press releases to get to the good stuff. See what the artists have to say now! "
Tag branding, graf, or other cool pictures with #Brandaroo and we'll compile our own list of user generated brandaroo photos.
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