We think it’s great that State Farm has made an effort to engage a new generation of insurance buyers, who often have better awareness of Geico Cavemen or Aflac Ducks than the classic "Like a good neighbor, State Farm is there" jingle.
I wrote last week about State Farm's sponsorship of the Scratch DJ Academy in Centeroo. Since then we’ve been thinking about what tangible service or product State Farm could give me at Bonnaroo, to connect with us in a real and memorable way.
When one makes a trip, whether its to a festival in the summer or tailgating in the fall, or just traveling for a few days,their car is often the only island of control a person can keep. When that control is upset because of a dead battery, the keys getting locked in the car, a flat tire, or being stuck in the mud, it can make you feel helpless.
Over the years, I’ve seen many types of people come to the rescue of motorists in need at the Roo. They ranged from genuinely nice people who wanted to help you, to hustlers with tow trucks; working to milk every dollar they could from you.
What I haven’t seen are roving bands of State Farm clad mechanics driving around and offering these basic services for free- to both State farm and non State Farm members. They could offer a limited edition “State Farm saved my ass at the Roo” t-shirt, keep tally of how many people they helped, and set a goal to help even more the following year. If you have done this, and we missed it, please shout and let us know- we want to give credit where credit is due.
We think this is a big missed opportunity for State Farm. Don’t teach us how to scratch, come out to the lot and save our ass when we need it. You’ll be a much better hero, and we’ll tell more people…we promise.
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