color coated...

This year, there is a new partner sponsor at Bonnaroo, Bungaloo.

In all honesty, I'd never heard of them before researching for this post.

Color for everyone seems to be their mission. They sell paint, as well as room painting kits. Really intuitive, fun to use, and well designed site.

They've done a few things really well. I love that they have a Bonnaroo info link on their landing page.

They also have a neat color selector that asks you to pick (from a word bank) your favorite artists (Jimi Hendrix), favorite brand of clothing (Converse), favorite movie (Ferris Bueller), and favorite TV Show (The Office). I'm not sure what bearing my choices had on my recommended color pallete, but based on the selections above, my colors are basically Washington Redskins colors.

But, back to the Roo. According to their Bonnaroo write up, theyll offer hands on artsy learning, which is always good for a DIY crafty company and an opportunity for people to vote on what the community investment project will be.

"The Academy in Planet Roo offers an interactive arts experience with daily workshops in art, theatre, percussion, belly dancing and break dancing...This year our friends at Bungaloo will be hosting the area, providing paints and color and a positive artistic vibe.Together we will be creating a community art project so stop by to help paint the interactive exhibit and you will also be able to vote on a Bonnaroo community investment project. "

I'm sure that Bungaloo isn't selling paint at the show, but it does seem like a great opportunity to connect with DIY, young professional, "gonna' need paint and design advice in the next few months" kind of folks.

I look forward to seeing what info they'll collect from people and how they'll tie painting and breakdancing lessons to profits down the road.

Look for live pictures and updates all weekend from Bonnaroo.