Tuesday, June 2, 2009

Is your brand tag-worthy?

"Clif Bars had two booths around Roo promoting their Two Mile Challenge, and over the course of 2-3 days, the four of us picked up easily 2 dozen bars, 3 shirts, and a bunch of stickers. Thanks, Clif! "

The photo above was found on the Bonnaroo Pool on flicker. I can't find any info about Clif being at the Roo this year. They had a cool program set up to buy renewable energy credits in 2006. Anyone know if they'll be there this year?

As more and more photos of our lives make their way online, I'm struck by how much posturing and preening we do to document the brands and experiences we associate ourselves with.

As the worldwide communal pool of tagged pics grows larger and larger, brands that can make themselves tag-worthy (essential, memorable, or central to the scene) of a picture, will have a steady stream of ethnographic quality, user centric pics that can inspire their marketing, product development, or even where they connect with their users.

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