Against the grain...

A few days ago, we talked about how State Farm could bring relevant, value added services to Roo fans, instead of the seemingly unrelated (but mildly entertaining) Scratch DJ Academy. As I was combing through press releases and activity rosters looking for interesting stuff to write about, I found this blurb from AT&T and Bonnaroo.

"Our good friends at AT&T are back at the Roo, and they have helped us to create Café Where? Situated at the back of the main venue, it offers seating, drinks, shade, and down home Tennessee BBQ. You'll have a prime view of the 'What Stage' and great live music in the café itself! Don’t forget to check out their exclusive live Bonnaroo content that will be featured at music.att.net after the Festival. "

Cool. BBQ, a view of the stage, and exclusive tracks on your website after that show...

WTF AT&T? You are in the communication business, not the BBQ and music business. Will you have free wifi from Cafe Where? Charging stations? (As a follow up, we are getting emails from people asking if we have a master list for all of the charging stations- we'll work to compile one, but if you know of any, shout) Emergency fixes for AT&T phones? A variety of chargers for people to use while they're in the Cafe?

In the same way that State Farm can have a greater impact helping people with car problems, Cafe Where by AT&T seems like a good opportunity to help people with communication problems. When I'm telling stories about Bonnaroo to friends, the BBQ from the AT&T Cafe Where will not be included. We challenge you to make your brand tag-worthy!

I found this pic from a few years ago. The AT&T blueroom let you link up, burn discs, and spend some time in the shade. Anything like this going on this year AT&T or Bonnaroo folk?

We'd love to hear about it so we can share!