Friday, May 29, 2009

Stiggity State Farm

State Farm Insurance is one of the Broo's brand 'partners' this year. It looks like they get a cool space in Centeroo to transform however they please.

According to their press release, they'll host the Scratch DJ Academy. Every two hours, they'll offer lessons from New York City's Scratch DJ Academy, and in between those showings, people can take turns playing on the turn tables - and burn their dj practice to a disc, and get their picture taken on the ones and twos.
I'll be curious to see how State Farm brands the space (to compliment the Scratch Academy dj's pictured to the left), what info they'll require from users, and how the traffic in their space will be.

I'll send live updates from Centeroo with pics and facts throughout the weekend.

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