Merrell had a great presence at Rothbury. I'm a nerd for shoes, but coming off the nothingness that Onitsuka was at Bonnaroo, I was excited to see someone get it right.
Inside the general store, they sold Merrells and sister-brand Chaco's. I didn't realize that Merrell was owned by a Michigan parent company- Wolverine Worldwide. I talked to the rep who was in the General Store. He said they had brisk sales by Saturday morning.
Inside the venue, Merrell had another booth set up with cornhole and pedal charging.
They had 3 points of contact. Outside the venue, in the lot, they had hula hoop lessons, cornhole, pedal powered cell phone charging bikes, and lots of Merrell's decorating their space.
Inside the general store, they sold Merrells and sister-brand Chaco's. I didn't realize that Merrell was owned by a Michigan parent company- Wolverine Worldwide. I talked to the rep who was in the General Store. He said they had brisk sales by Saturday morning.Inside the venue, Merrell had another booth set up with cornhole and pedal charging.
Just to point out the sharp contrast between this and Broo, check the line that the Fuse charging center had at the Broo. I didn't see long lines at either one of the Merrell pedal charge stations. Crowd laziness or less reliance on cell phones than Broo? Probably a little bit of each, but overall there was far less emphasis on celling stuff.
Merrell, thanks for the fun and games!
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