It was very interesting to see the contrasting scenes and vibes of Bonnaroo and Rothbury.Rothbury had about half as many people attending ~45,000 and the weather was a different trip entirely.
Also, there was a stark difference in the use/promotion/communication through Twitter. At Broo, about 8 or 10 brands had contests on Twitter engaging fans in scavenger hunts and swag giveaways. At Rothbury, there were about 25 individuals tweeting....the entire time. That included Merrell, Umphrees, and a few news papers/blogs.
Highs in the mid 70's, lows in the mid 50's and breezy ALL day long, Rothbury was comfortable. I took bird baths for 4 days and wasn't sweating too much.
At Bonnaroo, the essentials to good brand engagement were often weather related- shade, mister fans, a/c, poncho's, head cover from the rain.
At Rothbury, the weather was so nice, schedule so well put together, and areas for relaxation so perfect, that I really needed the brands there to help me out with the other essentials- snacks, bandannas, commemorative posters, games, knowledge, and cell phone charging. 
I wanted to set the scene a bit before I really got into reviewing brands from Rothbury. The weather, technological engagement, and vibe were wildly different and some brands had the right idea when catering to the crowd, others missed the mark.
I wanted to set the scene a bit before I really got into reviewing brands from Rothbury. The weather, technological engagement, and vibe were wildly different and some brands had the right idea when catering to the crowd, others missed the mark.
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