What you got in that bag?

I was surprised to see Jansport at Bonnaroo, because I hadn't heard any mention of them as a sponsor.

I felt like they really nailed a lot of the aspects of good branding at the Broo- hands on, creative, tag worthy, and relevant.

Jansport has a series of bags made out of recycled parts of old or imperfect Jansport bags and some industrial scraps of material.

At Bonnaroo, they asked fans to share their art on a huge canvas. Whatever they wanted to do- a band logo, a scene, a design- anything, go nuts, and Jansport will use the material in their next line of recycled bags. They even talked about possibly offering the 2009 Bonnaroo bags as a special edition at Bonnaroo 2010- talk about closing the loop, that would be a really cool life cycle for this project. Fans who painted on the community canvas mural could also log onto the Jansport Art site and tag their art work, in addition to having a direct link to Facebook so users could upload and tag a pic of their work there as well.

Overall, a really cool effort and relevant as all get out. If you went to Bonnaroo this weekend- how much did you rely on your backpack?

I know the folks at Jansport and Creature pulled this entire thing together really quickly, but I think it was one of the coolest branding projects on site!

More reviews coming up over the next few days. Please bookmark us and check back soon.