OK, I think this is awesome. The Ford Fiesta Movement has been going on for a few months already, but they did a cool adaptation for the Bonnaroo crowd.
The tent had a cool tech tools that help show the flexibility of the Fiesta - but more importantly, they helped consumers connect with the brand by showing them how relevant American car brands had become.
Add to that, a unique t shit making experience, and 'cool' underground and up and coming artists, and Ford did a damn good job of offering something of value to Broo attendees.
A festival go-ers take on the Ford Fiesta Tent.
No matter what a brand does, there will always be haters. But even this guy relents that they had AC and phone charging. Done and Done.
"It was only a 30 second walk to get into Ford’s Fiesta Garage, which was designed after the stereotypical basement in which American suburban high schoolers smoked weed and talked about music with their friends from the 1960s to the 1980s. As anachronistic top 40 music (Rihanna) played in the background, I saw a bike hanging up on a wall, a bunch of unrelated and beat-up chairs organized around a ratty couch, one odd rug in a corner, some small, old fake-mahogany TVs, old records, an empty guitar case, and dozens of posters. The central couch and surrounding chairs were all oriented towards a central stage, where the likes of Youtube phenomenon Julia Nunes would play a few times a day. There were also two computers and a consistently long line to get a free Ford Fiesta tee shirt. Most importantly, there was a cell phone charging station and decent air conditioning."
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