Friday, July 2, 2010

Jansport - Way to bring it full circle!


I thought Jansport did an awesome job at Broo last year. But their effort this year was even better. They said they'd return in 2010 with the custom bags from the community decorated canvas last year, and they did.

Per their press release "This year, JanSport's Reclaimed Canvas will make another appearance at Bonnaroo 2010 from June 10-13 at Planet Roo. In addition, last year's 110 exclusive upcycled rucksacks and totes will be sold on-site for 40 each at the JanSport® tent, located in the Planet Roo section of the festival. All proceeds will go to JanSport's philanthropic partner, Big City Mountaineers, one of the largest non-profits in the country devoted to working exclusively with under-resourced teens by using the outdoors as a transformational element in their lives. Learn more at www.bigcitymountaineers.org."

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