Branding done well - Fuse

They have the most permanent structure on the ground. The Fuse Barn. They've been here before, they're the official music channel of Bonnaroo and they didn't disappoint. With the Barn at least. I've heard mixed feedback on the Fuse TV channel coverage.

We were all wondering what the hell 100% organic music meant. Any insights? Anyone? Seems like a half ass add on to pander to the audience.

Cell Phone charging stations. One of the keys to Fuses success. Even though Budweiser had open sockets during lots of the weekend, the line persisted for Fuse's charging station. I get that Fuse attracts a younger crowd, but they also had an a/c'd place with arcade games, computer access, and lots o' benches.
Below is the line for cell phone charging. It was shorter than this at the beginning and end of the day, but seriously - I'm still waiting for Staples or Best Buy, or god forbid a solar electricity company to come and drop 1,000 sockets from a tree. The line took 45 minutes to get through. You could leave your phone with them to charge for 30 mins. Deal?

Inside the Fuse Barn there was lots to do. They were asking people if they wanted to do Karaoke, a lot.

Outside was one of the coolest and most tag worthy things that I saw all weekend. People waited in line for up to an hour to make their piece of spin art, on a record. If you were at the Roo, you saw people carrying these around all weekend. Like the Jansport backpack project, the spin art project was hands on, creative, tag worthy, and relevant.


Within the little fenced in area, Fuse staff would have tweet and text scavenger hunts. For example, tweet a pic of you with someone in a Phish shirt, someone with a finished spin art record, someone with a hat, etc. They gave away everything from koozies to Fuse branded backpacks full of swag. Good way to engage a captive audience Fuse.

A lucky winner. Quick on the draw for the techno scavenger hunt.

I think Fuse did a great job and connected with a lot of people at the Roo this year. Almost all of the pictures I have off the outside have gnarly lines. Anyway to double capacity next year Fuse?