Tuesday, June 9, 2009

Liquid for lunch...

Press release from Odwalla just now. I'm trying to get on the short list to meet RFK Junior.

Odwalla’s mission is to nourish people everywhere and adhere to our guiding principle of respect – respect for consumers and respect for the earth,” said Chris Brandt, Odwalla Vice President of Marketing. “We say Odwalla is an artful mix of taste and nutrition, and Bonnaroo definitely is an artful mix of music, arts and people who really care about the environment. It’s a great place for us to be.”

"As a recycling sponsor, Odwalla will have recycling stations set up throughout the performance area and will also provide recycling bags to attendees as they enter the grounds of this four-day camping and music festival. Odwalla will also be updating festival participants about special Odwalla news, giveaways, and opportunities to meet Robert F. Kennedy Jr. at the festival via their Twitter feed at www.twitter.com/odwalla."
So is Odwalla working with Clean Vibes? I guess as long as stuff gets recycled, it doesn't matter who gets the credit.

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