Updated press release from Butterfinger. Air conditioning, humor, and twitter scavenger hunt. I will be interested to see how many people are actually engaged in all of the different scavenger hunts.How many people at the Roo even have Twitter? Are brands missing out an an old fashion opportunity for some face time?
"Black and Showalter will help Butterfinger lead a massive scavenger hunt on the Bonnaroo grounds via Twitter. Special clues posted through "tweets" by @MichaelIanBlack or @MShowalter on Twitter.com will lead festival attendees to discover a "Butterfinger Man." Bonnaroo attendees who post a photo of themselves with this character on Twitter can earn VIP upgrades to the festival. Bonnaroo and Butterfinger fans also can find additional sweet news and fun by following @ButterfingerMmm
Comedian Christian Finnegan ("VH1's Best Week Ever") will perform a series of Pop-Up Comedy routines throughout the weekend on the streets of Bonnaroo. Highlights of Finnegan's spontaneous, stand-up performances will be broadcast after the festival on the Butterfinger Comedy Network on Yahoo! "
Yo, Christian Finnegan, I'll look for you. I need a picture with you, it will give me credibility if people think I know the guy from Best Week Ever.
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