Playback clothing

I was excited to see what these guys did at Broo. A really cool concept- shirts and hoodies made from polyester made from recycled plastic bottles.

There is a lot going on at Bonnaroo, and many people have on 'blinders' as they are following the person in front of them, traveling to the bathroom, or walking to a show. I was looking for Playback without blinders on, and it took me 2 days to find them!

I looked for 2 days and finally found their booth set up. Once I found it, I was stoked. Awesome product, awesome story, awesome dudes.

It seems like these guys missed a cool opportunity to let the outside of their booth stand out and let people know they were there. Even a big banner that said "t-shirts from bottles" hung across the white roof of their tent, could have helped draw their brand out from the shadows of their booth.

Also, there could have been tie - in with the trash talkers from Clean Vibes.

By each set of trash/compost/recycle bins, there were "Trash Talkers" telling people about recycling ALL WEEKEND. Every conversation could have ended "and when you recycle your plastic, you could wear it as a t-shirt, like this one, made from Mt. Dew bottles from Playback Clothing, located in Centeroo."

I hope Danny and the rest of the Playback folks had a great time at the Roo and got good exposure that will help spread the word about their awesome product.