What's that smell?

Maybe it was because I was hot and heavy on their twitter feed all weekend (which was prolific to say the least) or maybe it was because their shampoo/conditioner samples spotted the grounds like weeds, but I felt like Garnier had a strong presence at the Roo this year.

Inside their tent, they had "sing in the shower" Karaoke, free sample products (full size and travel samples), hair washing and styling, and lots of seating for cooling off in the shade. People crowded the booth, many chics toting dudes who were happy for the cold air and shade. There was a paper number system- much like at a deli counter. When we went by the booth, they were on number 607. The number a girl from our crew pulled was 910.

So, with 300 people before her, we knew a wash and style wasn't in her future, but the idea was unique. They also had a self service station where people could try products and primp to their hearts desire.

Garnier may not seem like a natural fit for the crowds of "unwashed hippies." The truth is, I can't think of a place with a longer average hair length than a summer festival. Guys and Girls with lustrous locks flocked to the booth, which was slammed all weekend long.

As I wrote in an earlier post, Garnier also sponsored the pay showers that were dotted around the grounds. Free shampoo samples came with the $7 all you can scrub hot or cold shower.

As my bathing options post breaks down, pay showers and salons may not be for everyone, but those who put them to use seemed to be universally pleased.

Overall, I'd say Garnier has wriggled itself into a nice little spot within the Bonnaroo brand family. Their brand isn't for everyone, but those who were drawn to it did so in droves. Congrats to the Garnier Team for a great showing at Bonnaroo.