Odwalla

Odwalla made a last minute press release just before Bonnaroo sharing their sponsorship of recycling at the Festival. Additionally, they were hosting Robert Kennedy Jr. to discuss topics of environmental concern on the Solar Stage.

Their presence on site was well coordinated, well branded, and made recycling the path of least resistance for many people who would otherwise have just chucked their aluminum, plastic, or cardboard wherever they could.

When we came through the gates, each group was given a big blue Odwalla recycling bag.

Also, there were Odwalla branded recycling centers were scattered all over the place within the Centeroo area.

It was interesting to see Odwalla's fancy pants, well branded recycling centers juxtaposed with the arts and crafts style of Clean Vibes trash talker stations.
An interesting byproduct of the clean vibes trading post we documented from the Roo (where people trade in recycling for points redeemable towards music, gear,and tickets), is that people kept 'stealing' our recycling. We had about 7 people in an RV space and racked up some pretty astounding piles of bottles, cans, cups, and wrappers. Whenever we came back from shows, the industrious barterers had ganked our recycling and left us a new bag. I hope they won those tickets to next years Broo.
One of the most storied and effective ways to cut through the clutter and connect with people through their blinders, is the hand held sign. I saw several examples of this old school, pre-twitter communication that helped interupt anyone in it's path. I didn't see RFK, but I was glad to see Odwalla being supported outside of their twitter feed and unmanned recycling stations.